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Getting found. Getting chosen.

Field notes on AI search, lead conversion, and building a website that actually produces pipeline.

AI Search·Jul 14, 2026·6 min read

How your buyers actually search before they call you

Most B2B buyers do their homework in search and AI answers long before they talk to sales. Here's what that journey looks like, and where lean businesses lose the deal.

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Adithya Venkatesh

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Lead Conversion· 5 min read

Traffic is not the goal. Booked conversations are.

Rankings and pageviews feel like progress, but they don't pay the bills. Here's how to tell whether your website is actually generating pipeline.

Nayrhit Bhattacharya · Jul 7, 2026

AI Search· 7 min read

How to get your business cited by AI search engines

AI answers are becoming the new front page. Here's what makes a business show up when a buyer asks an AI engine for a recommendation.

Armstrong Team · Jun 30, 2026

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